TRANSFORMERS: RISE OF THE BEASTS
Transformers: Rise of the Beasts was a dream project for me. As a kid growing up with Beasts Wars, I was so excited to be a part of bringing the beloved beast characters to the big screen! There was so much amazing material to draw from in this unique Transformers story. Being part of the development process on a project of this scale was a huge moment of growth for me as a creative, and better than kid me could have ever imagined.
Role: Brand Designer
Project Scope: Create a brand toolkit containing art for the global launch of Transformers: Rise of the Beasts products.
For: Hasbro
With the film seeing the alliance of Transformers’ bot and beast characters, I created Key Art to convey this historic and epic team up! Along with supporting character posters, these graphics served as an effective way to showcase the new and returning cast of characters to audiences and retailers alike.
With the consultation of a cultural anthropologist as part of our development pipeline, we ensured that we found the appropriate balance between Transformers fantasy and real-world historical reference when creating the iconography for our new beast characters.
TRANSFORMERS: RISE OF THE BEASTS PREMIERE
Premiering on June 5th, 2023 at the King’s Theather in Brooklyn, New York, the team had the privilege of celebrating this epic event together!
