TRANSFORMERS: RISE OF THE BEASTS
Transformers: Rise of the Beasts was a dream project for me. As a kid growing up with Beasts Wars, I was so excited to be a part of bringing the beloved beast characters to the big screen! There was so much amazing material to draw from in this unique Transformers story. Part of our challenge was to ensure that we found the appropriate balance between Transformers fantasy and real-world historical inspiration reference. To do achieve this, we took a deep dive into the history of Mesoamerican culture as well as worked closely with a cultural anthropologist throughout visual development.
Role: Art Director, Brand Designer
For: Hasbro
One of my favorite aspects of working on a brand asset toolkit of this magnitude is enjoying the development journey. From early ideation and concept sketching all the way to how those individual brand elements and artwork culminate in action figure packaging and merchandise!
TRANSFORMERS: RISE OF THE BEASTS PREMIERE
Premiering on June 5th, 2023 at the King’s Theather in Brooklyn, New York, the team had the privilege of celebrating this epic cinematic event in style!